Neologistics

Today I saw inscribed upon the window of my local bus shelter these words:

BLOG SURJ

Now recently I have come across a few neologisms using the word blog, such as blogswarm and blogosphere, but this surely demands a photo of a cute kitten with,

I CAN HAS BLOG SURJ

written underneath it.

The question is, what exactly is a blog surj (or surge) and how does it differ from a blog swarm?